Ivo de Wit - good to meet you.
I bring a strategic mindset and hands-on energy to sales and business growth. Shaped by the realities of both corporate complexity and startup pace. Entrepreneurial. Focused. Always in motion.
“I rely on pattern recognition—shaped by experience. I connect the dots quickly, based on what’s worked in similar situations. That kind of intuition means you don’t always need to reinvent the wheel.”
Ivo de Wit, pleased to meet you
Highly experienced Sales & Business leader with entrepreneurial spirit. A ‘hands-on strategist’, shaped by the dynamics of corporate and start-up environments.
“I rely on pattern recognition—shaped by experience. I connect the dots quickly, based on what’s worked in similar situations. That kind of intuition means you don’t always need to reinvent the wheel.”
Ivo de Wit - good to meet you.
I bring a strategic mindset and hands-on energy to sales and business growth. Shaped by the realities of both corporate complexity and startup pace. Entrepreneurial. Focused. Always in motion.
“I rely on pattern recognition—shaped by experience. I connect the dots quickly, based on what’s worked in similar situations. That kind of intuition means you don’t always need to reinvent the wheel.”
Creating value
Creating value through deep sales leadership
I build what isn’t there yet. Then I lead it. Whether it’s a scalable sales engine, international GTM strategy, or a high-performing sales culture; I build it from the ground up.
My focus: structure, ownership, and momentum. Grounded in 30+ years of experience, I move fast and focused, especially when execution matters.
Corporate depth meets entrepreneurial drive
I’ve grown teams, scaled operations, and restructured commercial models across industries like: ICT | Pharma | Mobility | Staffing & HR | Luxury Goods | SaaS | Media & Publishing. I’ve led sales transformations at multinationals like RELX Group (Reed Elsevier) and Fossil Group, and I’ve built and sold my own online business in Germany. From CRM foundations to full P&L responsibility; I’ve done the work and delivered results.
Strategy only matters if you can execute
I don’t just design growth strategies, I lead the execution.
I’ve managed multimillion-euro portfolios, led commercial teams through complex change, and held 1,000+ client meetings that resulted in trust, traction, and measurable impact.
I’ve operated across Germany, the Netherlands, and Asia, tailoring go-to-market strategies to local markets and cultures. My approach blends Dutch directness with international nuance, and always focuses on what works in practice.
TWHY | Ivo de Wit
Strategic Sales Advisor
Phone: 0031 6124 222 22
Mail: ivo@thewhiteholding.com
A personal approach—backed by a trusted team
When needed, I bring in experienced specialists in branding, design, marketing, and social media; people I’ve worked with for years and trust deeply.
Together, we deliver sharp insight and practical execution that moves your business forward.
Cases & Track Record
A selection of assignments and leadership roles where I’ve helped companies unlock growth, structure, and focus. These examples highlight the breadth of industries I’ve worked in – from ICT and Pharma to Media, Mobility, Retail, and Manufacturing.
TWHY Cases
OpenValue GmbH
2025 - Germany
ICT/Software Development
Interim CCO I Commercial Director
Designed and executed Germany’s growth strategy, implemented CRM and account planning, launched segmented outreach, and co-led the Munich office as part of the management team.
Tracefy B.V.
2020-2021 - Germany & The Netherlands
Scale up/Mobility/SaaS
Country Manager Germany I Sales Manager OEM
Introduced a Dutch IoT scale-up into the German e-mobility market. Built key accounts in delivery, leasing, and OEM, strengthened brand visibility, and established lasting partnerships.
Broader Track Record (Selection)
Profile Dynamics GmbH
2023-2024 - Germany
HR/Consulting
Director Sales & Marketing
Marvecs GmbH
2022-2023 - Germany
Pharma/Healthcare Services
Director Sales & Marketing
DIGON GmbH
2018-2019 - Germany
Mobility/Media/Digital
CEO
BicleCompany
2015-2017 - The Netherlands
Start-up/Mobility/Media
Co-Founder & Managing Director
RELX plc
2011-2015 - The Netherlands
Media/Advertising
Sales Director
Fossil Group, Inc.
2010-2011 - The Netherlands
Retail/Manufacturing/Luxury Goods
Sales Manager
Creating value
Profound Sales Management expertise
Over-25 years in Sales, 14 years Management, in various industries have brought me both a broad and in-depth view on business. From manufacturer, wholesaler, and retail perspective, each with their own dynamics. Always keeping eye for the big picture as well as for detail, which is essential in Sales Management. Best-in-class experience I gained by working at large multinationals (i.e. Reed Elsevier/RELX Group, Fossil Group Inc.). Having gone through all Sales roles myself, from Account Manager to Sales Director, I do know what drives Salespeople and how to get the best out of them.
Diverse and proven track record
In the role of Sales Director I successfully led a large Sales organization (50 heads, 20 Mio revenue base) through change in a challenging context. As entrepreneur, I created from scratch an online business platform in E-Mobility, which I subsequently sold and further developed in the role of CEO of a german SME.
TWHY | Ivo de Wit
Strategic Sales Advisor
Phone: 0031 6124 222 22
Mail: ivo@thewhiteholding.com
Blended Start-up and Corporate mindset
Start-up entrepreneurship has taught me to take calculated risks, how to cash in on opportunities and leading a team with collective aspiration. Working in corporates has taught me how to ‘manage the matrix’, ongoing accurate forecasting and handling a wide span of control. All against an international background.
In-depth expertise
By deploying a fixed team of specialists, in-depth expertise could be called upon to solve specific issues. The team, I have been collaborating with for many years, consists of experts in the field of Marketing, Branding, Visual design and Social Media.
Creating value
Creating value through deep sales leadership
I build what isn’t there yet. Then I lead it. Whether it’s a scalable sales engine, international GTM strategy, or a high-performing sales culture; I build it from the ground up.
My focus: structure, ownership, and momentum. Grounded in 30+ years of experience, I move fast and focused, especially when execution matters.
Corporate depth meets entrepreneurial drive
I’ve grown teams, scaled operations, and restructured commercial models across industries like: ICT | Pharma | Mobility | Staffing & HR | Luxury Goods | SaaS | Media & Publishing.
I’ve led sales transformations at multinationals like RELX Group (Reed Elsevier) and Fossil Group, and I’ve built and sold my own online business in Germany. From CRM foundations to full P&L responsibility; I’ve done the work and delivered results.
Strategy only matters if you can execute
I don’t just design growth strategies, I lead the execution.
I’ve managed multimillion-euro portfolios, led commercial teams through complex change, and held 1,000+ client meetings that resulted in trust, traction, and measurable impact.
I’ve operated across Germany, the Netherlands, and Asia, tailoring go-to-market strategies to local markets and cultures.
My approach blends Dutch directness with international nuance, and always focuses on what works in practice.
TWHY | Ivo de Wit
Strategic Sales Advisor
Phone: 0031 6124 222 22
Mail: ivo@thewhiteholding.com
A personal approach—backed by a trusted team
You’ll work directly with me as your strategic sparring partner.
When needed, I bring in experienced specialists in branding, design, marketing, and social media; people I’ve worked with for years and trust deeply.
Together, we deliver sharp insight and practical execution that moves your business forward.
Approach
Clear perspective. Targeted improvement. Sustainable impact.
Commercial strength starts from within.
Real results don’t come from tools or slogans. They come from an aligned sales organization, structure, leadership, and people moving in the same direction. That’s how you create agility, build trust, and achieve sustainable growth.
What’s working—and what’s in the way?
We begin with a sharp, independent scan of your commercial setup. No fluff, just facts. A clear view of what works, what’s missing, and where friction slows you down.
- Is your team active but underperforming?
- Is structure, leadership, or rhythm holding you back?
- Is your sales system too basic, or too heavy to be effective?
Together, we pinpoint the right adjustments, such as team setup, CRM, go-to-market approach, strategic account plans, or leadership cadence.
From insight to execution
We turn insights into a tailored, actionable plan, aligned with your growth phase, team capacity, and market reality.
- A roadmap with clear priorities and milestones.
- Hands-on execution to make change happen.
- Leadership support to accelerate results.
What you can expect
- A clear and honest picture of your commercial reality.
- Straightforward, experience-based advice.
- A plan that delivers clarity and momentum.
- Collaboration built on trust and respect.
Where progress happens
- Customer focus embedded in systems and behavior.
- A structure that empowers people to excel.
- Clear roles and realistic targets that build ownership.
- Consistent sales rhythm and strong internal alignment.
No reinvention. Just what works.
Most of what you need is already in place. I fine-tune the right elements without disrupting what’s strong.
Approach
Clear perspective. Targeted improvement. Sustainable impact.
Commercial strength starts from within.
Real results don’t come from tools or slogans. They come from an aligned sales organization, structure, leadership, and people moving in the same direction. That’s how you create agility, build trust, and achieve sustainable growth.
What’s working—and what’s in the way?
Real results don’t come from tools or slogans. They come from an aligned sales organization, structure, leadership, and people moving in the same direction. That’s how you create agility, build trust, and achieve sustainable growth.
We begin with a sharp, independent scan of your commercial setup. No fluff, just facts. A clear view of what works, what’s missing, and where friction slows you down.
- Is your team active but underperforming?
- Is structure, leadership, or rhythm holding you back?
- Is your sales system too basic, or too heavy to be effective?
Together, we pinpoint the right adjustments, such as team setup, CRM, go-to-market approach, strategic account plans, or leadership cadence.
From insight to execution
We turn insights into a tailored, actionable plan, aligned with your growth phase, team capacity, and market reality.
- A roadmap with clear priorities and milestones.
- Hands-on execution to make change happen.
- Leadership support to accelerate results.
What you can expect
- A clear and honest picture of your commercial reality.
- Straightforward, experience-based advice.
- A plan that delivers clarity and momentum.
- Collaboration built on trust and respect.
Where progress happens
- Customer focus embedded in systems and behavior.
- A structure that empowers people to excel.
- Clear roles and realistic targets that build ownership.
- Consistent sales rhythm and strong internal alignment.
No reinvention. Just what works.
Most of what you need is already in place. I fine-tune the right elements without disrupting what’s strong.