Your trusted expansion partner for succes in the Dutch market
Your trusted expansion partner for succes in the Dutch market
Your trusted expansion partner for succes in the Dutch market
International expansion isn’t a side project - it’s the next stage of your business.
Your core markets demand your full attention. Expanding into a new market – like the Netherlands – adds pressure, complexity, and risk. Without time, cultural insight, and executional power, progress stalls fast.
That’s where TWHY comes in. We design and execute complete go-to-market strategies, from market entry to revenue generation. We own the commercial plan, identify the right opportunities, and execute relentlessly to build traction. Locally present. Commercially sharp. With real skin in the game: we succeed only when you do.
What sets us apart and gives you the edge in the Dutch market? We’re based in both Germany and the Netherlands, rooted in Dutch business culture, fully connected to the German context. This dual perspective combines the strengths of both cultures without losing momentum to cultural or communication gaps. We bridge strategy and execution with local insight, real-time support, and culturally fluent guidance, creating a clear path from ambition to measurable growth.
You need to grow now - but success abroad takes more than ambition.
To ensure business continuity, investor confidence, and long-term profitability, international expansion is no longer optional. With the U.S. market losing appeal due to tariffs, Europe becomes the next logical step and the Netherlands, with its digital-first economy and gateway position to the EU, is a high-potential entry point.
But let’s be honest: international growth sounds great, until execution breaks it… Because without local insight, cultural fluency, and physical presence in the market, your expansion is likely to stall. Here’s how it typically goes wrong:
- No internal capacity – Expansion becomes a side project. Execution is slow, unfocused, and eventually sidelined.
- No local market knowledge – Decisions are based on assumptions. Messaging misfires, wrong targets are approached, and early momentum is lost.
- Cultural mismatch – Sales approaches and tone that work well in Germany may not resonate in the Netherlands. Prospects may disengage early in the process.
- Generic sales approach – Abstract slides and remote advice with no skin in the game. Time is wasted, and traction never materializes.
Looking for fast, low-risk growth?
What if the answer was just across the border - in the Netherlands.
A compact, high-value market that’s easy to test and quick to scale, but success here takes more than just presence. To win in the Netherlands, you need more than translation; you need cultural fluency, local credibility, and a clear understanding of how Dutch business really works.
The Netherlands: Your Gateway to Global Growth
The Netherlands offers rapid access to 170+ million consumers via world-class ports, airports, and infrastructure.
Fluent English, an internationally minded business culture, and global outlook make market entry in the Netherlands fast and seamless.
The Netherlands combines top digital infrastructure, leading broadband, and a thriving startup scene—making it one of the EU’s most tech-ready economies.
With 17+ million consumers and high GDP, the Netherlands is ideal for data-driven pilots before scaling globally.
TWHY is your partner for real commercial impact in the Dutch market.
In the end, it’s all about sales; building personal, long-term customer relationships that lead to transactions, growth, and market share. That’s where we excel.
Our unique mix of deep sales expertise, proven optimization, and native-level understanding of Dutch business culture creates the foundation for sustainable growth. Led by a commercial leader with 30+ years of hands-on experience across corporates, scale-ups, and B2B industries, we know how to create momentum and turn it into measurable results. We combine sharp strategy with flawless execution, embedded in your team, never advising from the sidelines.
With local presence, cultural fluency, and proven international growth expertise, we bridge the gap between ambition and traction. Born and raised in the Netherlands, and still living and working here, we know how the Dutch think, decide, and buy. The market may be small, but it’s culturally layered, with regional differences in tone, trust, and buying behavior.
Backed by a dedicated team of marketing, branding, content, and social media specialists, we help you not just enter the market, but connect, position, sell, and grow with lasting relevance.
No fluff. No overhead. Just results.
Gouda-based Dutch
Office, Strategically
located between
Amsterdam, Rotterdam,
The Hague, and Utrecht.
Gouda-based Dutch
Office, Strategically
located between
Amsterdam, Rotterdam,
The Hague, and Utrecht.
Gouda-based Dutch
Office, Strategically
located between
Amsterdam, Rotterdam,
The Hague, and Utrecht.
We operate from the commercial heart of the Netherlands, close to where your customers are, we provide:
NL Market Readiness Scan
A fast and focused analysis of your market fit, buyer behavior, competition, and potential traction points.
Cross-border Sales Strategy Design
Tailored go-to-market plan including positioning, messaging, and outreach strategy – adapted to Dutch dynamics.
Hands-on Market Entry Execution
From first contact to first deals – we actively support your commercial rollout on the ground.
Interim Commercial Leadership
Temporary leadership to bridge execution gaps, lead local sales efforts, and accelerate decision-making – including building, recruiting, and managing your local sales team until it’s ready to run on its own.
Cultural Coaching & Sales Translation
We help your team adapt tone, sales style, and messaging to the expectations of Dutch decision-makers.
Operational Support on the Ground
Pragmatic, day-to-day help with validation pilots, meetings, follow-ups, and coordination — so you gain traction without building local infrastructure (yet).