Let’s Get Specific

Tailor-made solutions

What’s the right next step—based on where you are right now?

Maybe it’s a quick win that builds momentum. Maybe it’s a game-changer that resets the playing field. Or maybe it’s time to focus on bigger strategic moves that need clarity and structure.

We break things down into practical priorities:
What comes first. Who needs to be involved. How complex the action is—and what it takes to get it done.

For each area—team, structure, CRM, or go-to-market—we define clear objectives, so you know exactly where to focus and what to act on.

No guesswork. Just a clear path forward—built around your reality.

Let’s Get Specific

Tailor made solutions

What’s the right next step—based on where you are right now?

Maybe it’s a quick win that builds momentum. Maybe it’s a game-changer that resets the playing field. Or maybe it’s time to focus on bigger strategic moves that need clarity and structure.

We break things down into practical priorities:
What comes first. Who needs to be involved. How complex the action is—and what it takes to get it done.

For each area—team, structure, CRM, or go-to-market—we define clear objectives, so you know exactly where to focus and what to act on.

No guesswork. Just a clear path forward—built around your reality.

Where TWHY accelerates your success

  • Revenue is stuck – I identify what’s holding you back and reignite commercial momentum.
  • Lack of structure – I bring order to processes, teams, and decision-making.
  • Sales and marketing are misaligned – I connect strategy with operations to drive growth.
  • You’re entering new markets – I guide international expansion with cultural sensitivity.
  • You need someone to fix it—now – I lead, prioritize, and deliver fast impact.

Optimize your current sales setup

  • A sharp, independent review of your commercial organization.
  • Clear, candid insights, radical if needed.         
  • Always in close collaboration with your team.

Build new structures from scratch

  • Design and execution of go-to-market strategies.
  • Establishing or expanding sales organizations in markets like the Netherlands or Germany.
  • Hiring and onboarding new talent to scale with purpose.

Act as your strategic sparring partner

  • Honest advice on sales strategy, structure, and execution.
  • Fresh ideas and perspectives, sometimes game-changers.
  • No fluff, no deliverables; just trusted, experienced input.

Step in as interim sales leader

  • CCO, CSO, VP Sales, or Director Sales (interim).
  • Hands-on leadership when speed matters.
  • Stabilizing the foundation, driving momentum, recruiting a successor.

Where TWHY accelerates your success

  • Revenue is stuck – I identify what’s holding you back and reignite commercial momentum.
  • Lack of structure – I bring order to processes, teams, and decision-making.
  • Sales and marketing are misaligned – I connect strategy with operations to drive growth.
  • You’re entering new markets – I guide international expansion with cultural sensitivity.
  • You need someone to fix it—now – I lead, prioritize, and deliver fast impact.
TWHY-design

Optimize your current sales setup

  • A sharp, independent review of your commercial organization.
  • Clear, candid insights, radical if needed.         
  • Always in close collaboration with your team.

Build new structures from scratch

  • Design and execution of go-to-market strategies.
  • Establishing or expanding sales organizations in markets like the Netherlands or Germany.
  • Hiring and onboarding new talent to scale with purpose.

Act as your strategic sparring partner

  • Honest advice on sales strategy, structure, and execution.
  • Fresh ideas and perspectives, sometimes game-changers.
  • No fluff, no deliverables; just trusted, experienced input.

Step in as interim sales leader

  • CCO, CSO, VP Sales, or Director Sales (interim).
  • Hands-on leadership when speed matters.
  • Stabilizing the foundation, driving momentum, recruiting a successor.