Let’s Get Specific
Tailor-made solutions
What’s the right next step—based on where you are right now?
Maybe it’s a quick win that builds momentum. Maybe it’s a game-changer that resets the playing field. Or maybe it’s time to focus on bigger strategic moves that need clarity and structure.
We break things down into practical priorities:
What comes first. Who needs to be involved. How complex the action is—and what it takes to get it done.
For each area—team, structure, CRM, or go-to-market—we define clear objectives, so you know exactly where to focus and what to act on.
No guesswork. Just a clear path forward—built around your reality.
Let’s Get Specific
Tailor made solutions
What’s the right next step—based on where you are right now?
Maybe it’s a quick win that builds momentum. Maybe it’s a game-changer that resets the playing field. Or maybe it’s time to focus on bigger strategic moves that need clarity and structure.
We break things down into practical priorities:
What comes first. Who needs to be involved. How complex the action is—and what it takes to get it done.
For each area—team, structure, CRM, or go-to-market—we define clear objectives, so you know exactly where to focus and what to act on.
No guesswork. Just a clear path forward—built around your reality.
Where TWHY accelerates your success
- Revenue is stuck – I identify what’s holding you back and reignite commercial momentum.
- Lack of structure – I bring order to processes, teams, and decision-making.
- Sales and marketing are misaligned – I connect strategy with operations to drive growth.
- You’re entering new markets – I guide international expansion with cultural sensitivity.
- You need someone to fix it—now – I lead, prioritize, and deliver fast impact.
Optimize your current sales setup
- A sharp, independent review of your commercial organization.
- Clear, candid insights, radical if needed.
- Always in close collaboration with your team.
Build new structures from scratch
- Design and execution of go-to-market strategies.
- Establishing or expanding sales organizations in markets like the Netherlands or Germany.
- Hiring and onboarding new talent to scale with purpose.
Act as your strategic sparring partner
- Honest advice on sales strategy, structure, and execution.
- Fresh ideas and perspectives, sometimes game-changers.
- No fluff, no deliverables; just trusted, experienced input.
Step in as interim sales leader
- CCO, CSO, VP Sales, or Director Sales (interim).
- Hands-on leadership when speed matters.
- Stabilizing the foundation, driving momentum, recruiting a successor.
Where TWHY accelerates your success
- Revenue is stuck – I identify what’s holding you back and reignite commercial momentum.
- Lack of structure – I bring order to processes, teams, and decision-making.
- Sales and marketing are misaligned – I connect strategy with operations to drive growth.
- You’re entering new markets – I guide international expansion with cultural sensitivity.
- You need someone to fix it—now – I lead, prioritize, and deliver fast impact.

Optimize your current sales setup
- A sharp, independent review of your commercial organization.
- Clear, candid insights, radical if needed.
- Always in close collaboration with your team.
Build new structures from scratch
- Design and execution of go-to-market strategies.
- Establishing or expanding sales organizations in markets like the Netherlands or Germany.
- Hiring and onboarding new talent to scale with purpose.
Act as your strategic sparring partner
- Honest advice on sales strategy, structure, and execution.
- Fresh ideas and perspectives, sometimes game-changers.
- No fluff, no deliverables; just trusted, experienced input.
Step in as interim sales leader
- CCO, CSO, VP Sales, or Director Sales (interim).
- Hands-on leadership when speed matters.
- Stabilizing the foundation, driving momentum, recruiting a successor.