A well-oiled machine
Sales is about details that ultimately determine the difference
Consider: establishing personal goals, breaking down the market into segments, refining a sales pitch, crafting impactful presentations, providing one-on-one coaching, developing account plans, and so on. It’s the detailed and crucial work that truly counts and sets one apart. It’s a time-intensive process that demands concentration and profound expertise.
A ‘Well-Oiled Machine'
‘Sales is about details that ultimately determine the difference’
Think of: setting individual targets, segmenting the market, fine-tuning a Sales pitch, making powerful presentations, individual coaching, building Account Plans, etc. It is the ‘nitty-gritty’ stuff that matters and makes the difference.
Time consuming work, requiring focus and reliable in-depth expertise.
Market segmentation
Make a difference, some areas of improvement
![](https://www.thewhiteholding.com/wp-content/uploads/2021/08/TWHY_IndTargetsetting620x500.jpg)
Individual target settings
Unclear, unrealistic sales targets demotivate salespeople and could have a paralyzing effect on them.
![](https://www.thewhiteholding.com/wp-content/uploads/2021/08/TWHY_MarketSegm620x500.jpg)
Market segmentation
Inadequate market segmentation results in insufficient focus on the most promising prospects and wasted time on the least interesting ones.
![](https://www.thewhiteholding.com/wp-content/uploads/2021/08/TWHY_CustPitch620x500.jpg)
Customer pitch
Sales presentations lacking in thorough preparation create an unprofessional impression and often fall short in uncovering customer needs.
![](https://www.thewhiteholding.com/wp-content/uploads/2021/08/TWHY_Marketpres620x500.jpg)
Market pressure
Not establishing and monitoring individual contact goals deprives us of the essential market pressure needed to efficiently tap into the untapped market potential.
![](https://www.thewhiteholding.com/wp-content/uploads/2021/08/TWHY_ValueProps620x500.jpg)
Value propositions
Ineffectual and uninspiring customer solutions lead to a diminished perceived value, resulting in either a lack of purchase intent or insufficient profit margins.
![](https://www.thewhiteholding.com/wp-content/uploads/2021/08/TWHY_PeopleDiv620x500.jpg)
People development
Sales professionals who lack coaching and active development often experience a sense of undervaluation and miss out on opportunities to maximize their potential, ultimately limiting their ability to provide increased value to customers.